Courses that help you connect with more clients
The Health Coaching Business Accelerator provides a clear, and personalized path for coaches to establish systems that sustainably expand their book of private clients.
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Learn how Flowell helps coaches like you connect with more clients.
Level 1
Foundations of Online Business for Health Coaches
Outcome: Coaches have a clear niche and their 90-day coaching program ready to sell.
Level 1: Modules Overview
Provides coaches with the essential building blocks for establishing their business, niche, and initial program offer.
Module description: In the inaugural module, "Business Building Foundations and Adopting a Business Growth Mindset,"
participants embark on a transformative journey into the core elements of establishing a thriving private health coaching
practice. This module unfolds with a comprehensive exploration of the nuances of a private health coaching practice,
providing in-depth education, actionable steps, and practical workbook exercises. Participants will delve into the
significance of cultivating a business growth mindset and understand why it is paramount for sustained success in the
competitive health coaching landscape. The module then extends its focus to the practicalities of setting up a business,
offering step-by-step guidance on the legal intricacies of business registration and the procurement of essential liability I
nsurance. By the end of Module 1, participants will not only possess a solid understanding of the foundations of a private
health coaching practice but will also have taken tangible steps towards establishing their business with confidence and a
forward-focused mindset.
MILESTONE REACHED: Coach has legally set up and registered their business and obtained appropriate liability insurance
to ensure personal protection.
Module description: Module 2, "Defining Your Niche and Crafting Your Initial Program Offer," delves into the pivotal
aspects of honing the coach’s unique identity in the health coaching sphere. This module offers a comprehensive
educational experience enriched with discovery exercises, video resources, insightful articles, and practical action steps.
Coaches will understand the vital significance of niching down, gaining a profound understanding of why it is the linchpin
for success in the diverse landscape of health coaching. They will also uncover the intricacies of effective niche definition,
learning how to carve out space in the market with precision and authenticity. Through targeted guidance, participants will
navigate the process of defining a target client, ensuring that their services resonate with a specific audience. Building on
this foundation, the module empowers health coaches to articulate their value proposition with clarity through the crafting
of an Initial Program Offer statement. By the conclusion of Module 2, participants will not only have honed their niche but
will have a compelling program offer ready to captivate their ideal clients, setting the stage for a purposeful and resonant
health coaching practice.
MILESTONE REACHED: Coach has a clearly defined niche that meets Flowell’s recommended structure and specificity.
Coach has a well-defined and specific initial 90-day program offer statement.
Module description: In "Setting Up Your Client Management Platforms & Payment Site," Module 3 equips health coaches
with practical insights and trusted platform options recommended by Flowell. This hands-on guide includes actionable
steps for swiftly selecting and configuring client management tools, payment processing sites, and calendars. Flowell Plus
and Platinum subscribers enjoy bonus perks, with complimentary subscriptions to HubSpot, Stripe, and advanced
scheduling tools, enhancing efficiency and cost-effectiveness for a focused health coaching journey.
MILESTONE REACHED: Coach has completed the set-up of their selected CRM program and payment processor.
They are now equipped to take payments and keep their clients organized.
Module description: In Module 4, "Scoping and Building out Your 90-Day Program," we guide health coaches through the
crucial steps of designing a transformative coaching experience. This module is a comprehensive blend of educational
resources, client progress tracker templates, and content-building toolkits and program content examples. They will learn
the art of scoping a compelling 90-day program, from defining clear objectives to creating a roadmap for client success.
Customizable client progress tracker templates have been designed to keep coaches and their clients on target, ensuring
a collaborative and goal-oriented coaching journey. Additionally, this module provides insights into effective content
creation and delivery. By the end of Module 4, coaches will not only be equipped with the skills and resources to deliver a
structured and results-driven 90-day program, they will be guided to take strategic action steps to have their program
completed and ready for delivery.
MILESTONE REACHED: Coach has created their 90-Day Coaching Program, complete with resources, content,
delivery systems, and customized client success tracking systems. The program is officially ready to be launched!
Level 2
Establishing Your Personal Brand and Building Your Online Presence
Outcome: Coaches have an established personal brand, 90-day program web page, and personalized marketing plan in place.
Level 2: Modules Overview
Health coaches build and/or refine their online presence while constructing a robust sales and marketing funnel.
Module description: In Module 1, health coaches will learn the art of establishing a compelling online presence. This
module offers a wealth of educational resources, including videos and articles, guiding coaches in selecting the most
suitable social platforms for their niche and business. They will discover the nuances of crafting a personal bio that
resonates with your audience and showcases their unique expertise. They will also uncover the importance of cultivating a
distinctive personal brand, ensuring their online presence reflects their values and attracts their ideal clients. By the end of
Module 1, health coaches will have applied their knowledge and resources to successfully set up their social profiles and
establish their unique personal brand.
MILESTONE REACHED: Coach has an account on their preferred social mediachannel(s) and a personalized brand and
plans to reinforce their offers.
Module description: In Module 2, health coaches will master the art of crafting a compelling sales/landing page. This
module illuminates the importance of a robust sales page with strong copy. Coaches are provided with resources in the
form of articles and videos on how to build a sales page effectively, how to write compelling copy, and Flowell's trusted
picks for user-friendly web page builders and layouts. Coaches will also become well-versed in choosing strong graphic
and video assets for their sales page, including best practices for filming a personal introduction video. After completing
the advised action steps in this module, coaches will have a completed 90-Day Program sales page ready to be published
and marketed.
BONUS: Flowell Plus members receive one complimentary sales page, meticulously designed to increase sales conversion.
Flowell Platinum members receive an unparalleled advantage with unlimited sales pages, tailored to their
unique personal brand, ensuring a seamless and professional client acquisition experience.
MILESTONE REACHED: Coach has built and published their sales/web page for their 90-Day Program offer and is ready
to market and receive payments.
Module description: In Module 3, health coaches gain invaluable insights into the three foundational marketing plans
employed by the industry's most successful professionals. This module offers a comprehensive exploration of Social
Media Marketing, Referral Partnership Marketing, and Local Community Marketing, providing coaches with the resources
needed to make informed decisions aligning with their business, niche, and offers. They will dive into the nuances of each
marketing plan, understand their unique advantages, and gain the knowledge to tailor your approach for optimal results.
By the end of this module, coaches will be equipped to strategically select and implement the marketing plan that best
resonates with their vision, ensuring a targeted and effective outreach strategy.
MILESTONE REACHED: Coach selected the marketing plan most effective for their business, and has begun implementation.
Module description: In Module 4, health coaches delve into the crucial realm of lead generation, gaining insights into the
pivotal role lead magnets play in building a thriving coaching practice. This module explores the significance of lead
magnets, offering an array of options and guiding coaches to select the magnet that aligns with their unique business
goals. Structured around the three distinct marketing plans introduced in the previous module, coaches receive tailored
guidance on the most effective lead magnets for Social Media Marketing, Referral Partnership Marketing, and Local
Community Marketing. Practical action steps empower coaches to create and deliver compelling lead magnets, ensuring a
strategic and impactful approach to audience engagement. By the conclusion of Module 4, coaches will be well-versed in
the art of lead magnet creation, a skill set paramount to cultivating a dedicated and responsive audience and client base.
BONUS: Flowell Plus members receive a fully built 21-day challenge lead magnet, which includes sales pages, email
automations, and client trackers.
MILESTONE REACHED: Coach has developed and completed their initial lead magnet.
Level 3
Marketing Your Lead Magnets and Selling Your 90-Day Coaching Program
Outcome: Coaches sell and deliver a transformative coaching experience to paying client(s).
Level 3: Modules Overview
Health coaches build compelling web pages to onboard clients seamlessly into their top-notch 90-day program.
Module description: Building upon the foundational knowledge from Level 2, Module 2, this refresher module guides
health coaches through the art of designing an attention-grabbing landing page for their lead magnet. They will refine
their skills in creating visually appealing and persuasive landing pages that effectively convert leads into clients.
BONUS: Platinum members enjoy the exclusive benefit of receiving unlimited customized lead magnet landing pages,
ensuring a consistent and professional online presence. Plus members, opting for the pre-built 21-Day Challenge, receive
a Flowell-branded landing page.
MILESTONE REACHED: Coach designed and completed their lead magnet landing page and is ready to promote.
Module description: In Module 2, health coaches will explore the power of email marketing and the pivotal role it plays in
building lasting connections with their audience. This module provides essential educational materials and resources on
the significance of email marketing, emphasizing the necessity of cultivating and nurturing an engaged email list. Flowell's
trusted picks for email marketing platforms are provided and supported by a video tutorial showcasing our top
recommendations. The second half of the module equips coaches with a diverse array of promotional options, guiding
them to effectively market their lead magnet. They will elevate their outreach strategy by mastering the art of email
marketing and strategic lead magnet promotion with this comprehensive module.
MILESTONE REACHED: Coach is actively marketing/promoting their lead magnet, collecting contact information and
building their engaged audience.
Module description: In Module 3, health coaches embark on a transformative journey, acquiring sales techniques and
motivation to confidently convert hot leads into paying clients. With a significant emphasis on selling authentically, and
overcoming imposter syndrome and fear associated with sales, this module guides coaches to cultivate a unique selling
proposition and navigate the sales process seamlessly. Coaches will learn how to approach sales without feeling overly
“salesy”, gaining actionable insights into creating a compelling narrative that resonates with potential clients. The module
provides comprehensive steps for a successful sales process and offers unwavering support from the Flowell team and
community, ensuring coaches can confidently navigate this pivotal milestone in their health coaching journey.
MILESTONE REACHED: Coach converts their first client (or clients!!) from the warm lead generation brought in by their
lead magnet and marketing efforts.
Module description: In Module 4, health coaches enter the critical phase of setting the tone for a successful working
relationship. This module emphasizes the significance of initial client onboarding and equips coaches with resources,
including ready-to-use and customizable trackers for onboarding and program fulfillment. Coaches will gain insights into
the art of conducting effective onboarding calls, client check-ins, and initial plan reviews, ensuring a seamless and
impactful client experience from the outset. With practical education and user-friendly tools, this module empowers
coaches to master the art of client onboarding and program fulfillment, setting the stage for a transformative and
successful coaching journey.
Level 4
Analyzing Client Data For Program Improvement & The Critical Role of Client Testimonials
Outcome: Coaches create and harness testimonials to increase sales of their 90 day program.
Level 4: Modules Overview
Coaches use client data and feedback to refine program content and drive continuous improvement to create impactful testimonies and high-quality case studies.
Module description: In Module 1, health coaches dive into the strategic use of client check-ins and data analysis to inform
program enhancements. They will learn how to leverage regular client check-ins as a valuable source of feedback and
data, gaining insights into areas of improvement and opportunities for additional content refinement. Coaches will not only
analyze the feedback but also actively implement program improvements and create new critical content based on the
insights gained, ensuring a dynamic and responsive coaching approach tailored to the evolving needs of their clients.
Module description: In Module 2, health coaches explore the art of capturing compelling client testimonials and
constructing impactful case studies and transformation stories. They will gain practical insights on how to effectively
collect authentic client testimony that resonates with their audience and builds credibility. Resources also provide unique
ways to obtain client testimony throughout their entire program journey. This module goes beyond the basics, providing a
step-by-step guide on developing high-quality case studies and transformation stories that not only showcase client
successes but also serve as powerful tools for marketing and program promotion. Strong case study and transformation
story examples are provided in order for the coach to experience the power of such testimonials.
MILESTONE REACHED: Coach has at least 1 completed testimonial (case study or transformation story).
Module description: In Module 3, health coaches explore the innovative strategies for sharing client testimonials that
captivate and resonate with their audience while remaining authentic to their brand. There is also a strong focus on the
unique delivery methods not commonly used in the industry. They will also discover unique approaches to leverage the
power of client testimonials across various platforms, from social media to their website and email marketing campaigns.
This module goes beyond showcasing success stories, providing actionable insights on how to strategically integrate
client testimonials into the sales process, amplifying their impact and enhancing the ability to convert potential leads into
committed clients.
MILESTONE REACHED: Coach is actively sharing client testimonials to increase trust and social proof amongst their
engaged audience.
Level 5
Creating Additional Program Offers and Mastering Client Retention to Harness a Word-of-Mouth Referral Marketing Stream
Outcome: Coaches sell their second program offering and receive a client referral.
Level 5: Modules Overview
Coaches master client retention best practices by developing new programs for client renewals, and by establishing a client referral program.
Module description: In this module, health coaches navigate the nuanced process of developing a second program offer
for client renewals while strategically expanding their business with fresh program offerings. Emphasizing the distinction
between a tailored renewal offer, designed to guide clients in achieving continued success, and entirely new program
offerings with distinct structural components and outcomes. Coaches will leverage their foundational knowledge gained
earlier in the course (Level 1, Module 4). Drawing on their initial program creation experience, coaches will confidently and
successfully diversify their offerings, creating a dynamic and comprehensive approach to meeting the unique needs of
their clientele.
MILESTONE REACHED: Coach has created and launched a renewal offer and/or new program offering. Business
expansion has officially begun!
MILESTONE REACHED: Coach creates and publishes new lead magnet and landing page to convert clients into new
program offering(s).
Module description: In Module 2, health coaches engage in a strategic exploration of client relationship management,
aiming to elevate retention rates and seamlessly prepare for client renewals. The module is equipped with targeted
resources that guide coaches through the process of introducing existing clients to additional offers, strategically aligning
these opportunities with crucial touchpoints in the customer journey. Emphasizing the significance of client retention in
fostering business growth and success, this module highlights the inherent advantages—retaining clients proves more
cost effective than acquiring new ones and establishes a foundation for high-quality, trusted client referrals, contributing
to sustained and flourishing coaching practices.
MILESTONE REACHED: Coach has their first (or several) client renewals coming from their initial 90-Day Coaching
Program.
MILESTONE REACHED: Coach launches a new lead magnet (or existing) and has begun promoting/marketing their new
program offering.
Module description: In Module 3, coaches learn how to design a client referral program that best fits their business. They
are armed with educational resources that offer specific techniques, strategies, and illustrative examples of successful
client referral programs. Coaches will gain insights into various ways to introduce the referral program to current clients
and effectively promote it through their marketing channels. Additionally, the module provides a wealth of resources,
including examples of incentives, discounts, perks, and more, empowering coaches to tailor their referral programs for
maximum impact and engagement.
MILESTONE REACHED: Coach developed and completed a unique client referral program and has begun promoting it to
current clients and engaged audiences.
This optional module introduces health coaches to the dynamics of group coaching, offering foundational knowledge for
initiating their group sessions. They will explore the benefits and challenges of group coaching, covering the delicate
balance between community building and individual attention. They will also gain insights into structuring engaging
sessions, addressing commonalities while respecting unique participant journeys. Coaches will have the opportunity to
discover essential tools and platforms to effectively deliver successful and engaging group coaching. This module
provides coaches with the expertise and confidence to navigate the complexities of group coaching, setting the stage for
their journey towards coaching mastery.
Level 6
Business Administration & Managing Your Coaching Practice
Outcome: Coaches have a system to manage their administrative responsibilities.
Level 6: Modules Overview
Coaches learn and practice time management, task prioritization, and productivity to enhance workflow, and stay compliant with business administration.
Module description: In Module 1, coaches will complete a comprehensive journey to refine time management skills,
prioritize tasks effectively, and understand project management for heightened productivity. Resources abound, offering
engaging workbook exercises, self-reflections, and practical schedule templates to empower coaches in optimizing their
workflow with ease. Through motivational and inspirational videos, the module underscores not only the importance of
effective time management but also focuses on project and task prioritization, emphasizing how enhanced productivity is
integral for coaches to maximize their impact, serve clients more efficiently, and ultimately build a sustainable and thriving
coaching practice.
Module description: Module 2 provides a solution to one of the biggest pain points new solo coach-preneurs feel when
starting out: business finances. Coaches are exposed to the vital exploration of the financial landscape of their coaching
practice. They will gain foundational knowledge on business finances, demystify tax considerations, and learn the art of
organized bookkeeping. This module equips coaches with essential skills for maintaining financial clarity, ensuring
compliance, and laying a solid foundation for the financial health and sustainability of their coaching business.
MILESTONE REACHED: Coach has selected a competent accountant and bookkeeping software to conduct their
business administration ethically and confidently.
Module description: In Module 3, health coaches immerse themselves in the valuable realms of mentorship and peer
support, guided not only by Flowell's vibrant community and events but also by the dedicated success coach, network of
industry leader mentors, and teams of peers at their disposal. They will discover the transformative power of one-on-one
mentorship, benefitting from the insights and guidance of seasoned coaches, as well as the collaborative strength found
within peer communities. With access to a wealth of resources, including industry leaders and dedicated success
coaches, coaches foster growth and resilience, creating an environment essential for cultivating a thriving and successful
health coaching practice. Coaches will complete this module with a strong understanding of how vital it is to engage in
community and mentorship. The most successful private health coaches surround themselves with continuous
knowledge, support, and opportunities for connection and growth.
MILESTONE REACHED: Coach is connected and engaged with the Flowell community of peer coaches, the internal
Flowell team, and the robust network of health coach mentors.
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