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Health Coaches: The Distinctive Role that Complements Modern Healthcare 

Writer's picture: Jessica GraiserJessica Graiser

health coach in session


Healthcare has a gap. Physicians, dieticians, and nurses do critical work diagnosing, prescribing, and educating—but who helps patients implement medical advice into tangible progress?  The real challenge arises when patients step back into the mad rush of everyday life. That’s where health coaches step in. But how exactly do health coaches differ from other healthcare providers? Health coaches excel at turning health advice into actionable steps, empowering individuals to adopt habits that stick. Unlike doctors, registered dietitians or nurses, health coaches don’t diagnose or treat; they work on the “how” – how to navigate barriers, maintain accountability, and foster lasting change. 


Let’s delve into how health coaches fit into the broader healthcare ecosystem and why their role is indispensable in collaborative care.


How Health Coaches Fit Into the Ecosystem


Health Coaches complement—not compete with—other professionals on the care team. They serve as the connective tissue of healthcare, ensuring that no piece of advice falls through the cracks. Their work amplifies the impact of each healthcare role within a care team, enhancing patient outcomes and making healthcare more personal and effective.


Here’s how health coaches work alongside other professionals: 

Healthcare Professional

Primary Role

Their Focus

How They Collaborate with Health Coaches

Registered Dietitians (RDs)

Specialize in medical nutrition therapy and detailed meal planning 

Clinical nutrition for health conditions. 

Coaches help implement meal plans, addressing barriers like emotional eating, stress, and time. 

Certified Nutrition Specialists (CNSs)

Functional nutrition and advanced care

Diagnosis and nutrition treatment

Coaches ensure day-to-day habits align with CNS recommendations for better results. 

Nurses

Medical care, education, and acute support

Immediate care

Coaches provide long-term habit support to reinforce preventive strategies. 

Licensed Clinical Social Workers (LCSWs) 

Mental health therapy

Emotional and mental wellbeing

Coaches reinforce therapy goals with practical strategies. 

Peer Navigators

Emotional support and healthcare navigation

Guiding through care systems

Coaches pick up where navigators leave off, fostering sustainable lifestyle changes. 

Physicians

Diagnose and prescribe care

Medical intervention

Coaches turn prescriptions into manageable, actionable daily steps that improve adherence. 

Medical Assistants (MAs)

Administrative tasks and clinical procedures.

Care efficiency and logistics

Coaches provide extended support, creating individualized plans for lifestyle improvement. 


The Vital Role of Health Coaches in Healthcare


Health coaches empower individuals to make sustainable changes that improve overall health and well-being. While other healthcare professionals often diagnose and treat illnesses, health coaches focus on the behavioral and lifestyle changes essential for lasting health.


Key Responsibilities of Health Coaches


  1. Behavior Change Experts

    • Guide clients in uncovering motivations and overcoming barriers.

    • Co-create realistic, actionable health goals.

    • Utilize evidence-based behavior change techniques, such as motivational interviewing and positive psychology frameworks.


  1. Lifestyle Strategists

    • Offer strategies for improving nutrition, exercise, stress management, and sleep habits.

    • Tailor interventions to the individual’s unique circumstances, ensuring plans are practical and sustainable.


  1. Accountability Partners

    • Provide ongoing support to ensure clients stay on track with their health goals.

    • Use tools like progress tracking, regular check-ins, and goal reassessment to maintain momentum.


  1. Advocates for Personalized Care

    • Tailor their approach to each client’s unique needs and circumstances.

    • Incorporate cultural sensitivity and address health literacy challenges to ensure inclusivity.


  1. Collaborators in Care

    • Work alongside healthcare teams to bridge clinical advice with practical application.

    • Provide valuable insights into patient progress that can inform medical treatment adjustments.


The Unique Value of Health Coaches


Health coaches stand out by focusing on what other roles often don’t have time for—the behavioral changes that truly transform lives. Here’s what makes them indispensable:


  1. Time to Dive Deep


Health coaches dig into underlying behaviors and barriers, the root causes of health challenges.

Example: A client struggling with stress-induced overeating works with a coach to identify triggers and develop alternative coping strategies.



  1. Prevention-Focused


Small, incremental changes today can stave off chronic illnesses tomorrow.

Example: A health coach guides a prediabetic client through small diet and activity adjustments, reducing the risk of Type 2 diabetes.


  1. Experts in Behavior Change 


Knowing what to do is only half the battle. Health coaches develop action-oriented plans that fit an individual’s unique circumstances, whether it’s navigating  time constraints, financial challenges, or other real-life obstacles. The goal: strategies that are both  realistic and sustainable. 


  1. Empathy-Driven


Coaches foster a supportive, non-judgmental environment for change. Building trust and rapport is a cornerstone of their approach, helping clients feel seen and heard in ways they may not experience in traditional healthcare settings.


  1. Translating Clinical Advice into Action


Doctors prescribe; health coaches ensure that those prescriptions translate into daily routines that work for individuals. They translate clinical advice into actionable, everyday steps.


  1. Holistic Lens


Coaches consider mental, emotional, and social factors alongside physical health. This ensures comprehensive care that addresses the whole person.


  1. Sustained Impact


While other roles may focus on immediate issues, health coaches provide  ongoing support through life’s inevitable hurdles.

Example: Working with a client for months to develop consistent healthy eating habits, even in challenging situations like holidays or travel.


  8. Patient Empowerment


By fostering a sense of ownership, health coaches inspire individuals to take charge of their health journey, building confidence and resilience over time.


The Future of Healthcare is Collaborative 


The healthcare system thrives when every professional plays to their strengths. Physicians diagnose and treat; dietitians guide nutrition, nurses educate and care; health coaches empower patients to take ownership of their health.


At Flowell, we’re transforming healthcare by integrating health coaches into every care team and patient journey. Health coaching is the crucial link that makes care more personal, preventive, and effective. Health coaches don’t just enhance care–they redefine it.  By turning clinical guidance into practical, lasting change, they empower patients to take control of their health. This isn’t just an improvement; it’s a fundamental shift in how we achieve wellness. 


Together, we’re setting a new standard for care and the foundation for a healthier, more empowered future. 


Everyone deserves a health coach!




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